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NEW YORK Interpublic Group’s Deutsch has withdrawn from the estimated $45 million Weight Watchers review, sources said.
Final presentations are scheduled to begin next week. The remaining contenders are IPG’s Lowe, WPP Group’s Young & Rubicam and Omnicom Group’s TBWA\Chiat\Day, all in New York.
Sources said New York-based Deutsch withdrew because of the recent client executive changes. Miriam Jordan Keane, chief brand officer at Weight Watchers International, will take over the duties of former vp of marketing for North America Eliot Glazer, who left the company last week.
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