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LOS ANGELES The first holiday campaign for Old Navy from Interpublic Group’s Deutsch LA breaks tonight during The O.C., The Apprentice, Will & Grace and ER and runs up to Christmas weekend, an agency executive confirmed.
Spending on the seasonal push was not disclosed. Old Navy handles media in-house.
“We’ve moved on from the ‘Feel-Good Fashion’ back-to-school campaign,” said Scott Moore, vice president and group account director. “The goal is always to create newness every season, both in terms of the products and our messaging.
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