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NEW YORK–Deutsch has withdrawn from the creative advertising review for the estimated $30-40 million Universal Studios’ theme parks account, an agency representative confirmed.
“We’ve had a strong first half of the year and given the current client workload, we’ve decided to withdraw from the Universal review,” said Vonda LePage of Deutsch.
Client representative Jim Yeager declined to comment.
The New York shop has won several pieces of business so far this year, including media buying and planning duties for Revlon as well as creative duties on its Almay brand; Verizon Super Pages and, most recently, Pfizer-Pharmacia’s valdecoxib pain drug.
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