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NEW YORK General Motors has made two major agency changes, shifting lead agency chores on its corporate advertising account to Deutsch/LA and moving approximately $750 million in European media chores to Aegis Group.
London-based Aegis confirmed that its media operations added buying and planning for brands including Chevrolet, Saab and Vauxhaul/Opel. The incumbents were Interpublic Group’s Universal McCann and Initiative.
IPG successfully defended the business in a review against Aegis and others two years ago. But in the last two months, Aegis began making presentations to the automaker in a bid for the business, which covers 33 European markets, though no review was held, per sources.
Separately,
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