Deutsch Adds to PacifiCare Cache

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NEW YORK Insurance provider PacifiCare Health Systems has consolidated its account with Interpublic Group’s Deutsch/LA, sources said.

Seven months ago, the Marina del Rey, Calif., office of the New York-based agency won an assignment to launch a new Medicare prescription drug benefit plan from PacifiCare, sources said.

The Newport Beach, Calif. office of Detroit-based independent Doner was the incumbent and competed in a review for that business.

The latest consolidation of the business at Deutsch was made without a review, sources said.





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