Detroit Considers Shops For Brand Image Project

By Tanya Gazdik





DETROIT–Several Midwest agencies are finalists for a project assignment to develop a brand identity and a long-term strategic marketing plan for the Metropolitan Detroit area, according to Kim Fitzgerald, vice president of marketing at the Metropolitan Detroit Convention and Visitor’s Bureau.





Among the shops involved are DDB Needham Chicago; J. Walter Thompson, Detroit; BK&M, Ann Arbor, Mich.; and Irma S. Mann, Strategic Marketing, Boston, in tandem with Doyle Marketing in Southfield, Mich. A decision is expected within the next month or so, Fitzgerald said.





‘We really are approaching this as a marketing, brand positioning project,’ Fitzgerald said.