Destined For Grapeness

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Pennebaker.LMC inadvertently found itself in a new endeavor after agreeing to a California client’s compensation offer in an unusual bartering arrangement.
The Houston creative shop accepted 300 bottles of a 1996 vintage as payment from a vintner/attorney who hired it to design vanity wine labels
for his law firm.
Due to Federal alcohol regulations, Pennebaker faced a host of shipping and disbursement rules on on the private label reserve–which is only given to clients and friends, said principal Susan Pennebaker.
More legalese ensued.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in