Designs on La-Z-Boy

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La-Z-Boy continues efforts to establish itself as a stylish furniture retailer in a “Designer Recliner” marketing project from Doner that enlists some of the country’s best-known designers.

The Southfield, Mich., agency hired seven de signers, including Tommy Hilfiger, Nicole Miller, MoMo Falana and Todd Oldham, to design recliners. Two models of each design will be produced and auctioned for charity, said Monica Tysell, Doner executive vice president and La-Z-Boy account director.

A five-page spread in the April issue of InStyle showcases four of the designs and continues the tagline, “The new look of comfort.”



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