Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Haggman has unveiled its second holiday campaign for the DeScenza Diamonds store chain. The client is expected to spend
70 percent of its $1.5 million annual budget on it.
The shop debuted the 84-year-old jeweler’s first broadcast ads in last year’s campaign. Sales for its four stores shot up 21 percent from the previous year, said Mary Ingram, account supervisor at Manchester, Mass.-based Haggman. The store never worked with an agency before, and previous advertising consisted of print ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in