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CHICAGO Degree antiperspirant will debut a new action-packed commercial tomorrow by Bryan Singer, director of X-Men and The Usual Suspects.
A TV ad from DDB Chicago is part of a campaign to reach men and tap into their interest in high-tech sci-fi thrillers. The spot features men in the middle of heroic situations.
The commercial is part of an integrated campaign to reach Degree’s male users and trumpet the product’s re-engineered formula that’s specifically designed for a man’s body, as well as new packaging and graphics.
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