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LOS ANGELES-At a time when many technology companies seem to be spinning their wheels, Morey Mahoney Advertising in Denver is launching a new company, Traction Marketing, aimed at luring tech clients.
The spinoff will be led by managing partner John Richardson, previously e-commerce director at Morey Mahoney. The management team also includes marketing services director Krista Nicholson and creative services director Anne Alden, who both held similar positions at the Denver office of iXL.
Morey Mahoney chose to launch a separate company to service tech clients in the hopes that it will “attract better technologists who might not work with a traditional advertising firm and show commitment to the space,” said Richardson.
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