Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Seeking a more “flexible” agency mix, Orange Glo has split with Campbell Mithun.
The Minneapolis agency of the Interpublic Group picked up the estimated $30-40 million creative and media business last February. The client, which does a considerable amount of direct-response TV, no longer wants a lead agency that concentrates on traditional advertising, said Kirsten Nordstrom, the Denver-based company’s marketing director.
“What we’re looking for is to be more flexible to work with multiple agencies on a hybrid of direct and traditional advertising,” Nordstrom said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in