DeNunzio Reveals His Mission For Draft FCB

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Today is Peter DeNunzio’s first day as president of Draft FCB Group’s New York office, replacing the recently departed Steve Centrillo. Formerly the general manager of global clients at OgilvyOne and a 14-year veteran of Ogilvy & Mather in New York, the 47-year-old talked about the challenges facing the marketing communications industry and the players in the ongoing merger.

Adweek: What challenges arise when merging the cultures of an ad agency and a direct-marketing firm? How do you plan to emphasize creativity?

Peter DeNunzio: As long as I’ve been in the business, I’ve heard people say that direct marketing is not creative, and advertising is.



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