Dentsu Makes U.S. Move With Attik Acquisition

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NEW YORK In keeping with the industry’s ongoing interest in digital acquisitions while making good on its promise to bolster its U.S. presence, Dentsu America has purchased San Francisco-based Attik.

Attik, the digital and design shop that launched Toyota’s Scion brand in the U.S. in 2003, will remain a separate operating unit within Dentsu. Scion is Attik’s largest client and Dentsu, which counts Toyota as one of its largest U.S. clients, already handles Scion’s Web site.

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