Geri Denterlein has left GPC/O'Neill & Associates, where she was senior vice president of communications for seven years, to start her own public relations consulting business.
Denterlein exits the Boston firm founded by Thomas O'Neill more than 10 years ago and sold last October to GPC of Toronto, which is owned by Omnicom in New York. "With new owners . . . it was a natural time of transition," she said in a statement.
The name of her new company, Denterlein Worldwide, reflects her goals rather than her current book of business.
Denterlein, who plans to specialize in healthcare, public policy and corporate communications, will consult on some GPC/O'Neill accounts, said agency spokesperson Andrew Paven. She also leaves with at least three clients, including Children's Hospital, in tow. "She was the primary contact on those clients," Paven explained.
Denterlein will also continue in her Sunday morning role as a political commentator on WCVB-TV's Five on Five.
Prior to joining the firm then called McDermott/O'Neill, she was editorial director at WBZ-TV.
Her departure from the agency was portrayed as amicable, but sources said Denterlein's self-promotion sometimes got in the way of work she did for clients. Denterlein dismissed such assertions.