BOSTON-The Massachusetts Dental Society in Natick, Mass., will soon decide on an agency to handle its ad account.
Four undisclosed Boston-area shops were invited to make final presentations last Thursday, according to Margaret Quinlan, director of communications at the society. A final decision is expected this week. Billings were not disclosed.
The assignment entails a continuing awareness campaign for the 133-year-old society, a professional organization of 4,400 dentists.
Two years ago, the society began a small image campaign created in-house called "Partners in Prevention," Quinlan said.
Mullen Public Relations in Wenham, Mass., was enlisted by the society last year to help on a project basis. -Sarah Jones