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ATLANTA Denny’s has signed an agreement to be the first corporate sponsor of the Professional Bowlers Association season, the company said.
The deal runs through the 2008 season.
As part of the pact, the series will be renamed the Denny’s PBA Tour, and feature a new logo that bears the chain’s name.
Denny’s of Spartanburg, S.C., also receives advertising time on the tour’s televised events. In addition, the restaurant chain has agreed to distribute 10 million free bowling passes to its customers.
Financial
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