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A desire to pare the number of agencies and design shops it works with led Denny’s to put its $50 million account into review, according to the consultant overseeing the competition.
The Spartansburg, S.C.-based division of Advantica Restaurant Group now works with about 11 agencies on different aspects of its business, including media, which is part of the review.
“Where the configuration ends up is part of the [review] process,” said Jeff Tritt of the Rojek Cutcher Group in Cleveland.
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