Delta's Song in Talks with Shops | Adweek Delta's Song in Talks with Shops | Adweek
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Delta's Song in Talks with Shops

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Delta Air Lines' low-fare Song subsidiary is talking to shops about marketing assignments, said a client rep. "We are an innovative, low-cost operation," said a client rep. "The kind of relationships we have with agencies will reflect that." Competitor JetBlue spent $17 million in 2002, and Virgin Atlantic spent $5 million, CMR reported.