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NEW YORK Delta Air Lines, which recently emerged from Chapter 11, today said it would launch a marketing campaign to herald its “new era, introduce an updated, boldly modern corporate brand and showcase a reinvigorated customer experience.”
The “Change” campaign via SS+K, New York, will include TV, radio, print and outdoor. Modem Media, New York, handles online elements. Delta said this would be a multimillion-dollar effort. The client spent nearly $55 million last year in measured media, per TNS Media Intelligence.
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