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Delta Queen is launching a review for its estimated$8-10 million advertising account at a critical time for parent company American Classic Voyages.
The Miami-based riverboat cruise operator lost $10 million last year and has continued to add debt as it seeks to build new ships and upgrade others. To help shore up its losses, ACV is relying on “expand[ed] sales and marketing to fill the passenger berths in our expanded fleet at profitable rates,” according to a company document.
A new marketing initiative is being spearheaded by Scott McGinnis, the newly hired vice president of marketing of the Delta Queen products group.
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