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GMO Invited to Defend on Home System Division
DALLAS–A portion of Dell Computer’s $70 million domestic advertising account with roster shop Goldberg Moser O’Neill is up for review, in what the client termed a “not-too-uncommon” checkup of its vendor relationships.
GMO in San Francisco was invited to defend itself, but agency officials could not be reached to gauge their interest. Sources, however, said GMO is aware that Dell is talking to shops about the Dell Home System division, which includes product and small-business ads.
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