Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Here’s Part Deux of Mother’s new Dell campaign. A spot for Dell XPS features the song “Work It” by the cult band Devo, in its first major release in 17 years. As a band, Devo was famous for the line “Are we not men?” And this spot comes back with the resounding answer, “No, we are not men! We are robo-women!” As with Mother’s initial ads for Dell’s colorful computer notebooks, the spot is a visual knockout.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in