Dell Consolidates Retail at Makos

Assigns National Branding for Computer Refurbishing Division
DALLAS–Makos Advertising, Marketing & Design has won the estimated $6 million consolidated national account of Dell Refurbished, a division of Dell Computer Corp.
The deal involves an amendment to the computer maker’s existing agreement with Ammirati Puris Lintas, which handles national brand efforts for its $80 million home and small business account.
Makos previously had serviced Dell Factory Outlet, the sole retail venue of Dell Computer Corp. Located near the firm’s Austin, Texas, headquarters, the outlet sells discounted, refurbished computers that have been returned to Dell for performance defects or exterior flaws.
Based on the success of a current brand campaign and previous media placements, the company chose to consolidate the rest of Dell Refurbished’s business at Makos.
“Clearly Makos can handle a campaign on a national level,” said Katheryn Weldon, senior marketing manager of Dell Refurbished.