Dell Computer Strikes Back At Compaq via Goldberg Moser

SAN FRANCISCO – Goldberg Moser O’Neill here had its agility tested last week when the personal computer price wars forced it to revamp a slew of ads for Dell Computer Corp. of Austin, Texas.
Having learned that arch-rival Compaq Computer Corp. was about to announce a 15% price cut, GMO called in a team of about 25 people to overhaul 10 previously scheduled ads and create new ones pointedly aimed at Compaq. The team worked over the weekend to deliver a counterpunch timed to follow Compaq’s March 8 announcement.
That day GMO responded with a direct attack on Compaq in the computer magazine INFOWORLD.