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Publicis in Mid America and retirement community builder Del Webb have split after a 22-month relationship.
The Phoenix-based real estate developer has put its $10 million account in play and is looking at regional and national agencies, said Karen Kallet, Del Webb’s corporate advertising director.
Publicis was invited to participate in the pitch and may be asked to retain the national branding portion of the business, which amounts to only a fraction of total spending as the company intensifies its concentration on regional efforts, Kallet said.
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