Del Taco Offers 'Dan'

G&M’s Creation Is the Essential Underdog
LOS ANGELES–Talk about job stress. “Dan,” a Del Taco employee, could get fired if a new line of Works Burritos doesn’t sell.
Such are the high stakes in a new TV spot from G&M Plumbing for the Laguna Hills, Calif., fast-food chain.
The 30-second spot, the first from the Santa Monica, Calif., creative boutique since it won the account in March, broke last week in Los Angeles, Las Vegas and Salt Lake City.
In the ad, Dan, the fictional worker in charge of product development, jumps up from his desk and cries, “I’m even on the softball team for crying out loud!” as an announcer relays his potential fate.