Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Palisades Media Group has added media buying and planning chores for Del Taco Mexican restaurants, according to the agency.
Lake Forest, Calif.-based Del Taco spent $15 million on advertising in 2005, per Nielsen Monitor-Plus. Contenders for the business were undisclosed.
The company remains concentrated in California but is rapidly expanding into the Midwest. The 13-state, 465-restaurant chain said that it opened 34 locations last year and has franchise agreements to open 340 units in the next five years.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in