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ATLANTA Mott’s Clamato has selected del Rivero Messianu DDB to handle its estimated $5 million Hispanic account, sources said.
The Coral Cables, Fla., shop prevailed over local rival Zubi Advertising and Cartel Creativo in San Antonio, sources said. Omnicom-backed Dieste Harmel & Partners, the Dallas incumbent, did not participate.
Since 2000, Clamato has targeted 90 percent of its advertising at Latinos.
“For all practical purposes the main market is the Hispanic market,” said agency president and CEO Eduardo del Rivero.
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