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DALLAS Del Monte Foods today named Omnicom Group’s TracyLocke its lead agency for in-store promotions after a review, the client said.
The other finalists were Integrated Marketing, Momentum (the incumbent) and PowerPact, Del Monte said.
“The retail channel is the most important medium for building brands today,” said Eileen Granata, a Del Monte Foods marketing manager. “TracyLocke demonstrated a rigorous approach to consumer shopper insights designed to deliver more strategic in-store solutions that drive volume while building our brands.”
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