Del Monte in New Promotion

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





NEW YORK – Del Monte will give away a house, or, more accurately, $130,000 – $6,000 more than the average price of a single-family home in the U.S. – to cross-pollinate its brand across product categories. From January through March, one of 300 million cans of Del Monte fruits and vegetables will indicate the winner under the lid. Gage Marketing, Irvine, Calif., is handling the promotion. Del Monte is supporting the promotion with close to $1.7



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in