Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO – John Deere’s commercial and consumer products division is talking to seven agencies about its $25 million advertising account, company officials said.
Bob Tracinski, a company representative, declined to name the contenders, but said the Raleigh, N.C.-based division of Deere is primarily involved with Midwestern shops. Parent Deere & Co.’s base is Moline, Ill. A decision is expected by fall, he said.
“We want people familiar with our company and its Midwest heritage,” he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in