Decker Picks Up Orangina Work | Adweek Decker Picks Up Orangina Work | Adweek
Advertisement

Decker Picks Up Orangina Work

Advertisement

BOSTON -- Decker has added work for sparkling beverage Orangina, the Glastonbury, Conn. Shop said.

Decker will create a consumer marketing campaign set to launch early next year, with a focus on increasing U.S. market share for the product. Spending is estimated at $2-3 million.

Orangina was recently acquired by the Snapple Beverage Group, White Plains, New York, which also is the parent company of Decker client Stewart's beverage line.