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Decker has added The Famous Grouse, a brand of blended scotch whiskey, to its roster.
The Glastonbury, Conn., shop will create a national marketing program that includes advertising, media buying and planning, promotions and special events, said Decker president Craig Cheyne.
The account was assigned without a formal review, and billings were not disclosed. Decker becomes Grouse’s first U.S. agency.
The category leader in Scotland, Grouse claims just 2 percent of the U.S. market, according to Whitney Repp, an official at IDV Wines/Import in Hartford, Conn.
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