Debra Goldman's Consumer Republic

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From detached cynicism to irrelevance: Welcome to the coming world of post-irony
Since the mid-’90s, we’ve been warned that the end of irony was nigh. At the time, it was beginning to dawn on a generation nourished by irony from the cradle that however superior one felt watching Nick at Nite reruns, at the end of the day one nevertheless had wasted one’s time watching television.
The distancing cynicism of the ironic world view lost much of its usefulness once it had become the all-purpose tool of the ad industry–our very lack of faith converted into a trusty means of binding consumer to brand.

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