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NEW YORK The Advertising Club launches the print leg of its first campaign in two years today, asking agencies, “What have we done for you lately?”
“As a non-profit organization, we don’t have an in-house team—we really rely on the community,” said Gina Grillo, executive director of the Advertising Club. “I would love to have the good fortune of having a continuous ad campaign, but non-profits don’t have that kind of budget.”
WPP Group’s Brand Buzz in New York, working pro bono, created the “Debates” campaign for the Advertising Club with the intent of sparking conversation on subjects such as “Exactly how big should a logo be?” and “Is it legal for an account person to have an idea?” Print ads with those headlines broke today in advertising and marketing trade magazines.
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