Dealer's Revenge: 'Dave Or Bust!'

Connor Ryan believes in what he sells, and he’s willing to face off with David Letterman to prove it.
Ryan, a Hyundai salesman from Missoula, Mont., was unimpressed by the comedian’s recent joke comparing Hyundais to the Russian Mir space station. So, on March 12, he took off for New York to challenge Letterman to test drive a Hyundai. He made the trip to the Big Apple in a silver Hyundai Tiberon emblazoned with a makeshift slogan, “Dave or bust!”
“How do you respond to someone who makes you the butt of their jokes? Have fun, make a point,” said Dan Zukowski of Hyundai public relations firm Rogers & Associates in Los Angeles.