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Mitsubishi Motor Sales of America has launched a review to consolidate advertising for its dealer groups throughout the U.S. at one agency.
Billings on the account are between $65-80 million, depending on sales, according to Mike Nash, MMSA vice president, marketing planning and dealer support, who confirmed the review.
The review will be conducted by consultant Select Resources International of Los Angeles. Questionnaires will be sent to agencies this week. A winner will be selected by Nov.
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