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$50 Mil. Account is First Significant Win for New Team in N.Y.
NEW YORK – In its first major win since Carl Johnson and David Page took over its office here, TBWA/Chiat/Day has landed ad duties for online stockbroker Webstreet Securities, an account the client has valued at $50 million.
The client parted with DDB in Chicago last year and contacted eight to 10 agencies before selecting TBWA/C/D, said Webstreet chairman Avi Fox. The other finalist in the credentials-only pitch was The Lord Group, also based in New York, he said.
Fox loved TBWA/C/D’s agency’s iconic print work for Absolut vodka and also bonded with Johnson, the president and chief executive, and Page, the chief creative officer.
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