DDB's Subaru Ads: 'Think. Feel. Drive.'

When carmakers launch campaigns, they are almost always accompanied by big, brand-image TV spots. But Subaru is using full-page, copy-heavy print ads—and no image spots—in an effort launching this week, the first from DDB New York since the agency won the account in October.

The effort unveils a new tagline, “Think. Feel. Drive,” via ads in The Wall Street Journal, The New York Times, Men’s Journal and others. The new tag was developed by the client and replaces “Driven by what’s inside.”