LOS ANGELES - Jaci Sisson, one of the award-winning creative trio at DDB Needham here, has joined Rubin Postaer & Associates to head that agency's new Honda dealer business.
Executives at the Santa Monica, Calif.-based shop, which has moved quickly to staff up for the $130 million in additional billings the dealer business represents, would say only that they expected to name a creative director shortly. But sources in the L.A. ad community said that Sisson has already begun pulling together a creative team.
Sisson, who is the first 'name' creative to join the independent shop, appears to have a tailor-made background that combines retail and car experience.
At DDB he was teamed with co-creative directors Mark Monteiro and Rick Carpenter, a trio that won honors for Bugle Boy ads. Sisson had most recently focused on the Vons supermarket account and was involved with the agency's direct mail and collateral assignments. 'He was their retail guy,' a source said.
Sisson is believed to have had some involvement in the Volkswagen account before it was spun off from DDB's N.Y. office to Berlin Wright Cameron and earlier in his career worked on Isuzu at now-defunct Della Femina McNamee & Associates/L.A.
Executives at DDB were out of the office and not available to comment.
Copyright Adweek L.P. (1993)