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Texans Are Victorious in Creative Shootout for Varilux Lenses
DALLAS–Essilor of America chose DDB Dallas last week to handle creative duties on its $15 million Varilux lenses account.
The account is the most significant piece of business to land at DDB since the agency won the Arizona Jeans assignment from J.C. Penney in February. The pitch was also the first to be headed by new chief creative officer Steve Bassett, who joined DDB from The Martin Agency in Richmond, Va.,
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