DDB Wins VW's Bentley in U.S.

NEW YORK – Bentley Motor Cars USA has tapped DDB for its ad account, the agency’s first North American car client since it lost Volkswagen of America four years ago.
DDB here landed Bentley by leveraging London-based BMP DDB’s existing ties to Volkswagen, which bought Rolls Royce Motor Cars last year. Bentley, a division of Rolls Royce, did not conduct a review.
The client began talking to DDB in April, initially with plans to focus its U.S.