NEW YORK Omnicom Group's DDB Worldwide is the most-awarded network in 2004, according to the Gunn Report, an annual compilation of the most-honored campaigns, countries, agencies and networks.
The second most-awarded agency network was Omnicom's TBWA, followed by sibling BBDO. WPP Group's Ogilvy & Mather and Publicis Group's Saatchi & Saatchi were ranked fourth and fifth.
Omnicom's Almap BBDO in Sao Paulo, Brazil, was the most-awarded agency in the world. Independent Wieden + Kennedy in London was second. MDC Partners-backed Crispin Porter + Bogusky in Miami, in first place last year, was third. Omnicom's DDB in London was fourth, and Omnicom's TBWA\Paris came in fifth.
Volkswagen was the most-awarded advertiser, followed by Sony, Honda, Adidas and Nike rounding out the top five.
The United States was the most-recognized country in the world, followed by Great Britain, France and Germany. Argentina and Brazil tied for fifth place.
Wieden + Kennedy London's "Cog" was the most-awarded TV spot of 2004. It won the grand Clio, the Andy's Grandy Award, One Show gold, and three D&AD silvers, among other honors (the ad won gold at Cannes in 2003.) Sony PlayStation 2's "Mountain," by TBWA in London, ranked second. Coming in third was Soken DVD Player's campaign, including, "Kill Bill, Kill Bill," by Euro RSCG Flagship in Bangkok, Thailand.
DDB London's "Volkswagen Polo, Cops," showing police hiding behind a VW Polo during a gunfight, was the print ad earning the most awards.
Donald Gunn, onetime corporate director of creative resources at Leo Burnett and a former Cannes jury president, founded the London-based Gunn Report. The report has ranked agencies, campaigns, production companies and advertisers, among other categories, based on the winners' lists from ad industry competitions worldwide since 1999. The complete report and show reel can be found at gunnreport.com.