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By Cristina Merrill and Jennifer Comiteau
NEW YORK–DDB Needham has been awarded creative and media duties for Hiram Walker & Sons’ Canadian Club whiskey brand, sources said.
The print campaign that won DDB here the business and is likely to run nationally works around a ‘Club Rules’ theme. The tagline will be: ‘Honesty and age are what get you in,’ sources said. The various ‘rules’ will be displayed on poster ads in bars and will encourage ‘men to be men,’ according to sources.
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