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CHICAGO DDB and TracyLocke, both in Dallas, are recombining to form one agency under the TracyLocke name, according to the shops.
The two Omnicom Group shops were originally fused as TracyLocke more than a decade ago, before being split into two units: the more traditional DDB and the promotions focused TL Partnership (which later became TraceyLocke.)
“The marketplace has changed where more and more clients are truly starting to exercise integrated marketing,” said TracyLocke CEO Ron Askew.
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