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Fresh off its Midwest office’s win of the Illinois Lottery’s $20 million account last week, DDB is looking to grow by capturing more business in the category across the country, said Ray Gil lette, president of DDB Chicago.
DDB has had its fair share of success in the category. With the Midwest win, the shop now handles or is pitching lottery accounts in the top three U.S. markets. In June 2001, DDB’s New York office regained the state’s $60 million lottery account, which it had held for more than a decade.
DDB Los Angeles is repitching the California Lottery’s $100 million account after incumbent Grey, Los Angeles, disputed state officials’ handling of the review.
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