DDB Targets Business in Springbow's Initial Salvo

DDB Dallas has been named agency of record for Springbow, a startup Internet solutions provider targeting small and mid-size businesses.
DDB acquired the nearly $10 million account in February, when the Dallas-based client was known as Entian Interactive. Part of DDB’s assignment was to develop a corporate identity strategy, which included the name change and logo.
“In the dot-com world, there are only 800 or so words left for [Internet] domain names,” said Brian Dunbar, group account director of e-business at DDB Dallas.