DDB Shows Philips Is More Than TV, Stereos

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Dutch technology firm Royal Philips Electronics this week launched a $100 million global campaign via Omnicom Group’s DDB, the company said.

The effort introduces the new theme “Sense and simplicity,” which replaces Philips’ 10-year-old “Let’s make things better” slogan.

One TV spot features a man with a Southern accent talking about “ambient light” technology. The camera slowly pulls back to reveal that he is only partly inside a TV-type box, driving home the point that viewers want to see the whole picture, even what’s in the corners and not immediately apparent.

“In





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in