LOS ANGELES Chris Lloyd has stepped up to president of Omnicom's DDB Seattle, the agency said. He succeeds Ron Elgin, who held the role since founding the shop more than two decades ago.
"This has been in the works for some time," Lloyd, 45, said of his advancement, noting that fellow DDB staff members did not appear surprised by the news. Recruited by Elgin in 2002 as a management supervisor, Lloyd called his predecessor "a great supporter, advisor and mentor." Elgin, 63, will continue with the agency as chairman and CEO.
"My job is, don't break it, don't screw it up," Lloyd joked. Adding depth to the shop's campaigns, however, is on his agenda. In his new position, Lloyd said, he would lead DDB's "really robust" group of employees in furthering the effectiveness of established client messages.
With resume entries including general manager, Interpublic Group's Foote Cone & Belding, Seattle, stints at McKinney + Silver, Raleigh, N.C., and Wells Rich Greene, New York, and category experience ranging from the initial "I love New York" campaign to Procter & Gamble's Olay cosmetics account, Lloyd is well suited to oversee the shop's diverse account roster, a representative said, particularly its travel and luxury accounts. Clients include Washington State-based San Michelle Winery, K2 skis and Holland America cruise line.
"The cruise industry has grown so tremendously and changed dramatically in the last decade," said Lloyd. "It's becoming an industry more [focused on] premium products. Luxury is something we know about."
The Hospitality Sales & Marketing Association International apparently agrees: In January, DDB Seattle's most recent work for Holland America earned a platinum award for achievement in luxury marketing. Although admittedly inspired by high-end travel-industry accolades, Lloyd said the agency would remain equally committed to its partnerships with regional clients such as Northwest U.S. McDonald's restaurants. Work on that account, he said, "runs the gamut from in-store materials to broadcast advertising."
Notorious among colleagues for "not being in my office, ever," Lloyd said he would live up to that reputation and spend plenty of time immersed in the agency's direct, interactive, public relations and media departments, in addition to its traditional print and broadcast division.